Project Details
Project Info
Website: wrangler.com.au
Target Location: Australia
Project Duration: 1+ Year
Tools Used: SEMrush
E-commerce SEO Growth for Wrangler Australia
This project focused on improving organic visibility and product discoverability for Wrangler Australia through modern e-commerce SEO, technical optimization, and search-intent–driven strategies. The goal was to strengthen brand authority, increase qualified traffic, and improve long-term search performance in competitive markets.
- On-Page SEO Optimization
- Technical SEO Improvements
- E-commerce Product SEO
- Keyword Research & Mapping
- Internal Linking Strategy
- Product & Schema Optimization
This SEO project involved a full-scale optimization of category and product pages for Wrangler Australia’s men’s collection. Using SEMrush data, competitor analysis, and modern SEO techniques, the strategy focused on ranking high-intent commercial keywords while maintaining technical health and strong brand authority.
Search & Keyword Strategy
Identified high-intent, brand, and product-focused keywords through competitor and market analysis to capture demand across Australia and nearby regions.
On-Page & Technical SEO
Optimized titles, meta data, internal links, image alt text, site structure, and page speed to improve crawlability, indexing, and user experience.
Authority & Growth Signals
Strengthened authority through structured internal linking, high-quality backlinks, contextual mentions, and SEO-friendly product schemas.
Results & Performance Summary
Authority Score: 34
Organic Traffic: 79.7K+
Backlinks: 35.9K
Top Keywords: Wrangler, Wrangler Jeans, Wrangler Australia, Men’s Jeans
Top Countries: Australia, New Zealand, India
